I’m Benjamin Serface,
a UX researcher focused
on understanding
user behavior.
I use methods from experimental psychology to study how people interact with products. My work focuses on measuring user behavior, designing surveys and behavioral tasks, and analyzing data to identify meaningful patterns in engagement and decision-making. I have experience developing original measurement tools, conducting correlational and moderation analyses, and building systems to capture real-time user input. I aim to translate these findings into clear, practical insights that support product design and improve usability.
Work experience
Corporate IT Technician
Islands Technology / May 2018 - Jan 2024
I supported client organizations by installing, maintaining, and troubleshooting IT infrastructure, including servers, networking equipment, and workstations. The role required identifying and resolving system issues that affected day-to-day operations, often working directly with users to diagnose problems and restore functionality. This experience strengthened my ability to understand user challenges, reduce friction in system use, and translate technical issues into practical solutions.
Production Manager
Developmental Digital / Jan 2024 - Present
I led digital product and design projects from concept through delivery, coordinating across teams to meet timelines and ensure consistency in user-facing outputs. My role involved aligning design decisions with usability goals, managing workflows, and resolving issues that affected product quality and user experience. Through this work, I gained experience evaluating how design choices influence interaction and engagement, particularly in emerging digital environments.
Education
Experimental Psychology
M.S. degree • Georgia Southern University / 2024 - 2026
Psychology
summa cum laude
B.S. degree • Georgia Southern University / 2020 - 2024